New? Start Here RSS Twitter

Being New is the Biggest Barrier to Entry

Being New is the Biggest Barrier to Entry

One of the wonderful thing about the Internet is that anyone can voice their opinion or start up a business. Put up a little website or blog and share what you know with the rest of the world. Unfortunately, the little voices out there get drowned out by the big boys on the block, to the point where many people wanting to share something with the world are really just talking to themselves.

It’s not what you write, who you are or the products you make, but who you know.

Two of the greatest improvements to the internet were search and social media. Being able to find what you are looking for and share that with the people you know is the foundation, and without them we would be drowning in a sea of information.

The problem with both of these is that only the popular content can be found or is shared. Social media to a lesser extent but even there, large amounts of content are pushed out by a few people and everyone else just reacts to it. In many cases this model makes sense. The best content producers will naturally float to the top and be heard. But in practice, that is not always ideal or the case. One example would be the large amount of popular but outdated content that has better search results than the correct but new content. And I could get into subjects like content farms pushing out garbage content and other methods of gaming the system, but I’ll move on.

To find a voice online you don’t have to be the best writer, or sell the cheapest or the best products, you simple need to “pretty good” and know the right people.

So if you need to start a new online business or blogging, start looking for friends. Just like in the offline world, having powerful or influential friends will lead to business success.

What strategies have you used to meet important people in your chosen field?

Read More:
some other posts you might enjoy or I thought where particularly relevant to the web design post you just read

Quick Tips to Improve Your SEO

Search engine optimization is something you want to keep in the back of your mind whenever you are creating new web content. Here are 5 quick tips to make sure you write content that is search engine friendly.

Read More

Business is Like Dating

There are so many thing you can compare business to but dating is particularly relevant. The sweaty palms, nervousness and fear of rejection. Hopefully made worthwhile with a long-lasting romance.

Read More

How to Choose a Web Designer

Choosing a web designer or web design firm can be a difficult decision. Especially because you are relying on their talents to showcase your brand. I'm going to go over what to look for so you can make an educated…

Read More

Spread the Word

Subscribe to the RSS Feed or follow @couchable on Twitter

Have something to say? Leave A Comment Below

Most Popular:
the most popular posts of the year
Couchable Huh?
what this blog is all about

Couchable is a web design blog created by Tyler Herman. Not really updated anymore because I'm busy doing freelance design work and busy launching my little WordPress theme shop Real Theme Co. You can read a little more about my at my personal site